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The instructors

Our program is delivered and instructed exclusively by current working sports media professionals who are all experts in their respective field and widely recognized in the industry.

Not a single college or university can come close to the College of Sports Media in terms of professional, recognizable, and connected faculty who are not only instructors but widely recognized industry experts.

Check out our All-Star Instructor line up and see for yourself…

Television

Jim Van Horne
Elliotte Friedman
Anthony Cicione
Dawn Landis
Marty York
Brendan Lynch
Norma Wick
 

Radio

Ray Williams
Peter Gross
Scott Ferguson
Dave Barker
Roger Lajoie

In addition to our incomparable line up of instructors, we also have a team of specialized guest faculty to assist with personal imaging and on-air presence. These experts include:

  • Voice coaches
  • Hair and make-up artists
  • Fashion consultants
  • Expert guest speakers throughout the program


Jim Van Horne - Television Coordinator

  Jim Van Horne has long been considered one of Canada’s Premiere Sports Announcers and on air personalities. 

He is currently one of the anchors for NHL Network, On The Fly but he became known and respected coast to coast when TSN named him its first commentator and anchor of the early edition of Sportscentre in 1984.

For seventeen years Jim covered countless events including two Olympic Games and 14 years of WTA and ATP tennis. From 2003 thru 2006 he anchored the evening newscasts for Rogers Sportsnet.

“I have always relished the opportunity to mentor young broadcasters, and now that I have been presented with the opportunity of teaching with the College of Sports Media, I am thrilled to be able to give something back to the broadcast community that has been so generous to me.”

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Ray Williams - Radio Coordinator

  Ray Williams is a Broadcast Journalist who has been active in the sports media for almost two decades. 

Part of his impressive career was spent as a sports Anchor and Reporter for CFRB 1010, where he reported on the Toronto Maple Leafs, Raptors, Blue Jays, Argonauts, Rock, Molson Indy, Canadian Open Golf, and Tennis.

Part of his impressive career was spent as a sports Anchor and Reporter for CFRB 1010, where he reported on the Toronto Maple Leafs, Raptors, Blue Jays, Argonauts, Rock, Molson Indy, Canadian Open Golf, and Tennis.
In 2006 Ray founded Broadcastsports.ca, a webcasting company that provides broadcasting services for amateur sports. This Company broadcasted the 2006 Canadian College Men’s Basketball Championship, the Brazilian National Women’s basketball team four game summer exhibition series against Canada, OCAA, OUA, High School Football and Basketball.

"I learned how to be a successful broadcaster from other successful broadcasters in the field. The College of Sports Media's mandate is to replicate that practice where Industry professionals will pass on the skills required to be successful. As Radio Coordinator my role is to ensure that all students attain that knowledge base to make them successful players in the broadcasting field."

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Elliotte Friedman - Instructor

  Host of the CFL on CBC, Raptors on CBC and Hockey Night in Canada on CBC.

A Toronto native, Friedman is well known for his work on CBC'S Hockey Night in Canada where his impressive credentials made him an excellent candidate to front The Headliner segment of the Pre-Game Show.

Prior to joining the CBC, Friedman worked at The Score Television Network and was widely regarded as one of the best reporters in the country. Friedman used his reporting skills to break stories and file feature reports for many high profile events including six Stanley Cup Finals, four Grey Cup Championships and two World Series and one Olympic Games.

Throughout his career, Friedman has covered a myriad of sports in several mediums. He is a weekly panelist on The Fan 590, did play-by-play for televised Toronto Raptors games, and he was also the 'third man in the booth' and pre-game reporter on Toronto Blue Jays radio broadcasts in 1998.

Friedman has also freelanced for the Toronto Star, and lent his expertise to the Torino 2006 Winter Games as a hockey reporter. He was named the Telemedia Reporter of the Year in 1996.

Today Elliotte continues to set new industry standards as host of the CFL on CBC, Raptors on CBC and Hockey Night in Canada.

"I've always wanted to teach, and when I heard about the College of Sports Media, I thought it would be a perfect opportunity to help people get proper training for this field."

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Michael Cvitkovic - Instructor

  Regional Director, Media and Communications -Tennis Canada.

With nearly a decade of communications and public relations experience, Michael Cvitkovic’s diverse career spans through professional, amateur and non-profit sport organizations.

Michael was York University’s first sports information officer. There he managed media relations, statistics and publications for each of the 30 varsity sport programs, while assisting with the organization of several provincial and national championships.

Following his time at York, Michael moved on to the National Basketball Association where he became the assistant public relations director for the Toronto Raptors Basketball Club. During his six NBA seasons, he was responsible for team publications, game notes, statistics, media releases and acted as an official spokesperson.

In 2005, Michael was selected to join the league communication team for the NBA All-Star Game in Denver, Colorado. He has worked in three NBA playoff series and represented the Raptors four times at the NBA Draft.

Michael’s creative accomplishments include recognition in by Maple Leaf Sports & Entertainment for the creation of a public service announcement on behalf of Toronto professional athletes that thanked the healthcare workers during the SARS outbreak.

In January 2006, Michael joined Tennis Canada to lead its communications and media relations department for both the national sport federation and the Rogers Cup tournaments on the ATP and Sony Ericsson WTA tours. Additionally, he has acted as a communications consultant with Ontario University Athletics and served as the public address announcer for Raptors games on several occasions.

“For the past 10 years I’ve had the privilege to work in sports communications and public relations. It is a truly exciting field that never gives you the same day twice. Toronto may have one of the largest sports media markets in North America but the hard working and talented individuals always stand out. I hope that I can somehow assist future broadcasters to appreciate the demanding market we work in and understand that the many daily challenges will bring rewards like no other industry.”

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Peter Gross - Instructor

  Sports Anchor – 680 News

Peter Gross has been an active leader in Toronto media for more than 30 years. In 1977 he began his career at City TV in Toronto. There, Gross filed a feature sports report in the first ever Citypulse News broadcast. Gross became Sports Director of Citypulse News from 1980 to 1984.

In 1990, he was hired to do the morning sports at Roger's CFTR. In 1993, CFTR became 680News and Gross became Sports Director. 680News is now the most listened to station in Canada, and Gross is proud of the groundbreaking work he did in the station’s formative period.

In 2000, Gross returned to City-TV for four years with new assignments including the weekend weather and filing the comedic “The World According to Gross.” For a short period of time, Gross was also editor of The Game, a national thoroughbred horse racing newspaper and in 2005 he received the Jockey Club of Canada's Sovereign Award for best feature story called The Amazing Story of Jack Lauzon.

Coming full circle, Gross is now back anchoring the sports desk Monday to Friday mornings at 680News. He is also on the Board of Directors of the newly developed World Sports Hall of Fame.

In addition to his own personal experiences and accomplishments, Gross is particularly proud of the knowledge he has shared and the many people he has helped mentor who now work successfully in the industry. These include:

-Jim McKenny, sports anchor, City News
-Kathryn Humphreys, sports anchor, City News
-Jason Portuondo, sports anchor, Sportsnet
-Mike Wilner, baseball reporter, The Fan 590
-Sara Buchan, sports reporter 680News
-Sladjana Taminzik, news anchor 680News

“With the great explosion of sports channels in the last ten years, there has not been a commensurate response from the local colleges and universities. The College of Sports Media excites me.  It has the curriculum, instructors, facility and passion to stimulate the next wave of radio and television talent.  Young rising stars with a fresh and vibrant take on the rapidly changing landscape of athletics and personalities.”

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Scott Ferguson - Instructor

  Sports Director, Newstalk 1010 CFRB

Scott Ferguson has spent over 31 years in the radio and television industries.  He began his career in May of 1976 at CHUM, as a sports writer and reporter. In the spring of 1979, after a year of working in news and entertainment at CHUM, Scott began doing sportscasts.

Moving on to do weekday morning sports at what was then known as CKFH, Scott began an incredible 21 years at a station that would become CJCL and ultimately in 1992, the all-sports station, The FAN 590.   

Well known for his pre and post game shows on the Toronto Blue Jays broadcasts, Scott has also covered many major sports events including the World Series, Grey Cup, Canada Cup, and The Canadian Open.

Scott is currently in his fifth full season of doing play-by-play for the Aurora Tigers Junior A Hockey League.  He has also appeared as a guest to lend his expertise on almost every TV station in the Toronto area and has written articles on baseball for many publications including the Blue Jays Program.

Following a brief stint at The Team All -Sports Radio Station, Scott became Sports Director at Newstalk 1010 CFRB radio where he is currently employed today.

“I believe the College of Sports Media is going to fill a tremendous void. It will provide the intense "hands on" training that will help create and guide the sports voices of the next generation.  I'm  proud to be  part  of this  unique  school  environment  that will feature  some of the top  pros  in the business.”

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Dave Barker - Instructor

  Vice-President, Bango Media

Professionally trained in both radio broadcasting and live comedy, Dave Barker is a skilled broadcaster, writer, director, and producer, known for his highly developed creativity, comedy, and communication.

Dave spent 18 years as Creative Director of Canada’s biggest rock station, Q107 Toronto. More recently he served as writer/director/producer for the Playmate Radio Team, a traveling radio show starring playmates from Playboy magazine.

Dave holds numerous radio awards to his credit, including Best Writer Canadian Major Markets, a gold for Radio Humor, and a gold for World’s Best Online Radio Format, awarded at the 2001 New York Festivals.

Dave’s diverse accomplishments include writing “Baseball Pocket Digest”, a periodical that was used as a giveaway at Toronto Blue Jays games and the creation of parody songs for each of the Toronto Blue Jays three albums. He has also been honored for his production of two kids/cassette books with members of the Toronto Maple Leafs. A self-proclaimed lifelong kid, Barker is also the proud co-creator of the cartoon series “Futz” currently being produced by 9 Story Entertainment.

Today Dave Barker is the vice-president of Bango Media, a programming/syndication company that provides radio updates across Canada, from major sporting events around the world.

“If you give a person a fish, they can eat for a day. If you teach a person how to fish, they eat for a lifetime. But if you then teach that person about broadcasting, they can write, produce, or host their own fishing show...possibly land a gig on a sports channel...and be syndicated world wide." 

From my mother to grandfather teaching is in my blood and The College Of Sports Media has all the tools for me to do that successfully.  I look forward to helping and training the next generation of broadcasters.”

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Dawn Landis - Instructor

 

Supervising Director

Dawn Landis graduated from Ryerson with a BA in Radio and Television Arts in 1992. She has been with The Score since its inception 1997 when it was then known as Headline Sports.

At Dawn Landis is the overseeing the operations of the control room as well as directing various shows. What she is most proud of is the live events she has directed over the past 10 years including the Expos, NLL, AHL, various CIS sports highlighted by the Vanier Cup in HD. When asked about her career she passionately states, “There is nothing like the rush of a last minute touch down or game winning homerun and being able to cover the emotions of the athletes.”

Prior to the 10 ½ years at The Score Landis has also worked for Global TV, TSN as well as working at the Athens and Torino Olympics.

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Marty York - Instructor

 

Sr. Sports Columnist - Metro Newspaper

Marty York has long been considered one of Canada's top sports journalists.

He is currently the senior sports columnist for Metro newspapers throughout Canada and became known internationally as a Globe and Mail sports reporter, columnist and associate sports editor during the 1980s and 1990s.

He also served as a broadcaster over the past three decades for The Fan 590, CBC and TSN. In 2000, he joined Rogers Sportsnet, where he broke countless stories in his renowned York Report.

"I've taught sports journalism before at conventional schools but to be part of a ground-breaking institution such as the College of Sports Media is truly exciting for me. I look forward to the challenge of working with aspiring sportscasters. I know this will be gratifying work."

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Anthony Cicione

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VP of Programming and Production - The Score Television Network

Anthony Cicione graduated from Ryerson with a BA in Radio and Television Arts in 1988 and today he holds what is arguably one of the most challenging jobs in the country as VP of Programming and Production for the Score Television Network.

Not only is The Score Television Network Canada’s only 24 sports news and information channel, but its license allows it to blend live event and other marquee properties to the mix.

Cicione’s responsibilities include overseeing all of the day-to day news and programming operations and his duties range from acquiring new properties to hiring talent to creating entertaining programming that fits into The Score’s Home for the Hardcore brand.

Preceding his current work at The Score, Anthony Cicione worked as VP of Programming and Production at what was previously Headline Sports. Cicione also spent 10 years at Global Television working on Sportsline.

“The College of Sports Media approaches radio and television broadcasting in a way that’s never been done before. From curriculum to equipment to facility, I was so impressed with the overall vision and goals for the graduate that I decided to join the faculty.

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Norma Wick

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Norma Wick – Instructor, Freelance Producer, Reporter, Host

A 20- year broadcasting veteran, Norma Wick covered eleven NBA seasons, six with the Raptors. In addition to her in game reports, Wick did pre and post game reports for Raptors Game Day and Post Up on Raptors NBA TV and hosted a weekly media roundtable discussion called “Full Court Press” and “Floor Level”, a weekly basketball wrap up show. She also contributed columns to Raptors.com

In 2003, Wick’s work with Raptors NBA TV earned her a Gemini nomination for Best Host or Interviewer in a Sports Program or Sportscast.

Wick began her career in media and broadcasting in 1986. Following a short stint in radio, she spent a season in the Canadian Football League as a Public/Media Relations manager for the BC Lions. She joined Global TV in Vancouver in 1989 where she had roles in both the sports and news department for seven years – the last five as a news anchor and reporter, covering primarily the criminal justice beat. Wick moved fulltime into the sports broadcasting field in 1996 when she joined Orca Bay Sports & Entertainment, covering both the Vancouver Canucks and Grizzlies as a reporter and host.

“After seeing the facility and hearing the vision of the College of Sports Media I knew that this would be a perfect fit for me. I relish the opportunity to teach, mentor and train young professionals.”

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Roger Lajoie

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Triumph Sports Communications

Roger Lajoie is a busy man who holds multiple job titles including Host on The Fan 590 all-sports radio station and Sports Correspondent for the Reuters News Agency, all while he operates Triumph Sports Communications.

In his 28-year career as a sports media writer and broadcaster and public relations specialist, Lajoie has worked for numerous sports mediums, covering such events as the World Series, the Super Bowl, the Final Four and NHL and NBA Finals, along with many others.

A graduate of Ryerson’s Journalism program, Roger freelances for the Toronto Sun on a regular basis and has worked for the Oshawa Generals and Mississauga St. Michael’s Majors as a broadcaster and communications specialist. He has been the public address announcer for the Toronto Maple Leafs of the Intercounty Baseball League for 30 years and works for such organizations as the Canadian Hockey League and the Ontario Lacrosse Association providing editorial services through his company, Triumph Sports Communications.

In September 2008 his book on Detroit Red Wings executive Jimmy Devellano will be published by Wiley Publishing, one of Canada’s leading publishers, adding yet another dimension to his impressive career resume.

Lajoie has worked for newspapers, magazines, radio and television stations, wire services and websites. He has a wealth of practical experience in all facets of sports media and remains one of the busiest people in the sports industry.

“I am delighted to be a part of the College of Sports Media, an institution I am confident will provide students with real world, practical education that can give them the best chance to gain employment in this terrific industry.”

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